A brand is more than a logo, a slogan, or a catchy jingle. It's the pulse of a company, echoing its ethos, vision, and the unique value it brings to the market. Brands are living entities in the commercial landscape, evolving...
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In the ever-evolving world of fashion, the line between art and attire isn't just blurring—it's being beautifully redefined. This phenomenon, known as artification, is more than a trend, it's a transformation that elevates luxury fashion to the realms of cultural heritage and...
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We are thrilled to announce a momentous highlight in our journey towards excellence in luxury. Our CEO, Ivana Ukropina Laković, recently graced the EMiLUX Executive Programme in Dubai as a guest lecturer, sharing her wealth of knowledge and insights. This...
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The power of True Love stories in Valentine's Day brand communication As the season of love envelops us in its warm embrace, there's an undeniable magic in the air that transcends beyond personal relationships. Valentine's Day, celebrated globally, is not just...
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THE ALLURE OF UPCYCLED LUXURY In the ever-evolving landscape of high-end fashion, a profound metamorphosis is occurring—one that transcends conventional norms and embarks on a journey towards mindful opulence. This blog invites you to delve into the profound realm of upcycled...
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A Deep dive into the captivating world of destination branding The world of travel is an intricate tapestry, woven with threads of history, culture, and breathtaking landscapes. Beyond the postcard-perfect scenes lies the soul of a destination – its unique identity,...
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In the heart of Serbia, a cultural jewel lies dormant, waiting to be unveiled in a symphony of threads and stories. The Serbian Jelek, a garment woven with the echoes of centuries past, is destined for a rebirth that transcends tradition and...
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Imagine a world where the past meets the future, where the classic elegance of the Hermès Kelly bag or the timekeeping of the Audemars Piguet watch, after decades with their first owners, still win the hearts of new luxury lovers....
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The luxury industry represents a unique segment of the market that is radically different from other industries, both in its essence and in its approach. The key difference lies in the philosophy and strategy by which luxury brands are guided....
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As the profile of luxury consumers changes, luxury brands face the challenge of adapting their digital and physical experiences to new expectations and demands. Younger generations, especially Generation Z, have different criteria and standards when it comes to online shopping....
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