EMiLUX Dubai – Ivana Lakovic visiting lecture

EMiLUX Dubai – Ivana Lakovic visiting lecture

We are thrilled to announce a momentous highlight in our journey towards excellence in luxury. Our CEO, Ivana Ukropina Laković, recently graced the EMiLUX Executive Programme in Dubai as a guest lecturer, sharing her wealth of knowledge and insights. This prestigious programme, a collaboration between ESSEC Business School and Parsons School of Design – The New School, is renowned for its innovative approach to executive education in the realm of luxury management.



Ivana’s discourse ventured deep into the realms of Luxury Retail Strategies, Retail Safari, and the burgeoning Experience Economy. Her insights illuminated the crucial roles these elements play in reshaping the landscape of luxury retail. In today’s fast-paced market, understanding these dynamics is not just beneficial but essential for those looking to leave a mark in the luxury sector.


The EMiLUX Executive Programme goes beyond traditional classroom learning. It offers participants a unique opportunity to immerse themselves in some of the most exquisite luxury retail environments. This year, the programme included visits to the architectural marvel of the Louvre Abu Dhabi and some of the world’s premier luxury hotels, such as Cartier. These experiences are not just educational excursions; they are a deep dive into the epitome of opulence and sophistication that luxury retail embodies.



The significance of such real-world exposure cannot be overstated. It bridges the gap between academic concepts and practical application, a critical process for preparing the leaders of tomorrow. Ivana’s participation as a guest lecturer underscored our commitment to fostering an environment where future leaders are not just informed but inspired to innovate and excel.


As we reflect on the success of this engagement, we are reminded of the importance of continuous learning and collaboration. The luxury retail landscape is ever-evolving, driven by changes in consumer behavior and technological advancements. By participating in and contributing to esteemed programmes like EMiLUX, we are ensuring that our team remains at the forefront of this dynamic industry.

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