Diametrically different than anything that is loud, aggressive, complicated, or artificial, Quiet Luxury steals the show in fashion, emerging as the leading trend of 2023. Viral in TikTok, Runaways and fashion and luxury reviews, the concept of Quiet Luxury is the hot topic of the 2023 spring/summer season.
Championing neutral colour and the absence of brand logos, Quiet Luxury celebrates quality and unobtrusiveness. It refers to a style of luxury that is understated, discreet, and elegant. It features high-quality materials, attention to detail, and subtle design elements that communicate sophistication and refinement without being ostentatious. Simply put, Quiet Luxury celebrates the essence of luxury, it is the true luxury. Quiet luxury is often associated with a minimalist aesthetic, where less is more, and the focus is on the quality and craftsmanship of the items rather than the brand name or logo. It is about choosing items that are timeless and classic, rather than trendy or overly ornate. The concept of quiet luxury can be applicable in various industries, including fashion, home decor, and travel. For instance, a simple yet impeccably tailored cashmere sweater, a sleek and understated leather handbag, or a boutique hotel with minimalist decor and impeccable service can all embody the principles of quiet luxury. Luxury consumers are becoming more mindful of their purchases, with a focus on quality, sustainability, and longevity. This means that they are willing to invest in high-quality items that will last for years, rather than buying cheap, fast fashion that quickly goes out of style. Moreover, the pandemic has shifted consumer preferences towards comfort, practicality, and simplicity. This means that fashion brands that offer comfortable, easy-to-wear pieces with a focus on quality and craftsmanship are likely to be in high demand. Finally, the trend towards minimalism and decluttering is also driving the popularity of quiet luxury, as consumers seek out simple, timeless designs that are versatile and adaptable to different occasions. Overall, it seems that the concept of quiet luxury will continue to be a relevant trend in 2023 and beyond, as consumers increasingly prioritize quality, sustainability, and simplicity in their fashion choices.
Brands preserving low key luxury as a part of their DNA are LORO PIANA: The luxury Italian brand is renowned for its high-quality cashmere, wool, and other fine fabrics, with a focus on minimalist designs and impeccable craftsmanship. BRUNELLO CUCINELLI: Italian lifestyle brand with a low-key luxury design that combines pure Italian style with traditional craftsmanship. BRIONI: The legend of the art of fine tailoring preserves timeless design for generations. LAUNER: The official bag and leather accessories manufacturer of late Queen Elizabeth II and the British Royal family is known for its understated design and consistency. CELINE: The French fashion brand is known for its minimalist designs, high-quality materials, and understated elegance. DIVANITY: With a premise of Artification of Cashmere, the brand devotedly creates quintessential organic cashmere apparel, the epitomes of quiet luxury.
For some a seasonal trend, and for others a lifestyle, Quiet Luxury reminds us that simplicity is the ultimate sophistication.